Nu Metro Cinema has confirmed that Gauteng’s first 4DX cinema will open its doors to the public at the newly-revamped Nu Metro Hyde Park in September.
This new movie viewing experience uses motion, vibration, water, wind, lightning, scents and more to provide movie-goers with the sensation of truly being apart of the film they’re watching.
“It is a specialised, fully immersive cinema format involving all the senses. It is an advanced experience for appropriate films,” explained Walter Gelderblom of W Communications.
Though the cinema will be the first of its kind in Gauteng, 4DX cinemas have already opened at The Pavilion in Durban and the V&A Waterfront in Cape Town – both of which were met with overwhelming success.
Last year, Nu Metro Cinemas signed an agreement with CJ 4DPLEX (creators of 4DX) for feature films, with plans set in motion for the opening of two more locations as soon as the Hyde Park Corner cinema is complete.